Comprehensive Public Relations
Ellison Clary is a former Bank of America executive and Charlotte Observer writer who draws on 35 years of experience in journalism and public relations to enhance the business and reputation of clients.
Public relations services of the Ellison Clary agency include:
Media Relations: We help companies, organizations or individuals establish productive relationships with media outlets and their appropriate representatives. We help manage these relationships for maximum client benefit.
Speech Writing: We consult with those who need a speech and produce a finished product that is on target and effective. This requires interviewing the person who will deliver the speech to learn the message that he or she hopes to deliver and why it is important. It includes research on the speech topic, including how it pertains to company or organization goals. It requires give and take with the person who will deliver the speech to make sure it incorporates his or her oral rhythms and is written in the speaker’s voice.
News Releases: A news release tells a story the client’s way and is a written record of where the client stands on an issue or topic. It contains the major points a client wants to make in a format that is easily understood by the media. It reaches the right media representatives because we know how to target and distribute the information. A news release delivers a specific message to a wide audience through the media.
Issues Development: We consult with clients and help them define issues that are important to them and develop clear and sensible positions on them. We help clients disseminate their views to appropriate audiences through the news media as well as speeches and personal appearances.
Strategic Planning: We plot strategy for clients who need to communicate messages or who wish to react to issues in a manner that will win them a positive public perception.
Event Planning and Execution: We design and produce news conferences, seminars, festivals or parties that help clients communicate with targeted audiences.
Product Promotion: We use all the tools of public relations to distribute information about products that will make them attractive to target audiences. We can do this through public relations at a fraction of the cost of advertising.